網賺時刻

Internet traffic will likely more than double in five years, and much of it will be used for online video, according to a new estimate from Cisco Systems, which released its annual Internet traffic forecast Tuesday.

In the U.S., Internet traffic is expected to surge from 15 exabytes per month last year to 37 exabytes monthly in 2018. (What is an exabyte? It’s too large to contemplate and even the practical comparisons are somewhat meaningless, but here.) Globally, the expansion pattern is similar.

The integrated set of technologies designed to help marketers better engage with customers across touch points, sometimes referred to as the marketing cloud, has become a dynamic category. Two weeks ago IBM announced expansions to its offerings by introducing IBM Experience One and acquiring Silverpop. This news follows recent moves by Adobe, Oracle and Marketo to bolster their marketing cloud portfolios.

I discussed IBM’s latest announcement with Kevin Bishop, general manager of the Experience One business unit at IBM, to understand how the company plans to differentiate itself from competitors and the implications of marketing clouds for CMOs.