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NEW YORK (TheStreet) -- InstagramFacebook's (FB_) photo-sharing app, will start to take advertisements outside the U.S. this year, as it begins selling to marketers from the U.K., Canada and Australia on the platform, the Financial Times reports.

Facebook acquired the app for $1 billion in 2012. It now has over 200 million users, many aged 18 to 33, and who marketers want to reach, the Times noted.

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The future of marketing is visual.

At least that's what about 3,000 marketers told online social media magazine Social Media Examiner in this year's Social Media Marketing Industry Report.

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